Brioni has been one of the leading men’s fashion houses for over 50 years. And so exactly what exactly is it that keeps Brioni at the top? Brioni is a house that is abundant in history values and traditions and yet they are always able to establish trends and styles and possess a sophisticated vintage look which make them the one genuinely elite name in men’s haut couture.
As opposed to the majority of men’s labels, the name Brioni isn’t the actual name of the designer. The name in fact comes from the Italian name of an island in the Mediterranean Sea. The house of Brioni was started in 1945 by Nazareno Fonticoli and his partner Gaetano Savini.
Almost immediately after getting together, they began to attain the attention of the world. Amid their accomplishments, they were the first to have a runway show of men’s tailored wear in 1952, which was held in Florence Italy. Afterwards, they generated headlines again by staging a men’s runway production in 1954 in New York. By the mid 50s, they had captivated the interest of Hollywood and several well-known stars including Clark Gable and John Wayne, whom both went to Brioni in order to acquire their particular suits.
Brioni has led the way with its promotion, but also in its selection of materials and fabrics. They frequently select softer wools, which include cashmere and silks into their creations. Yet, these are not the only things that have led Brioni to the top level of the marketplace.
Brioni is world renowned and best recognized for their attention to detail as well as strict adherence to traditional values and flawless tailoring. They are one of the few places where you can invest in a legitimate bespoke men’s suit. Indeed, many retailers and designers declare that they undertake bespoke, but what they actually do is made to wear. There is a big difference in the two methods. With a bespoke suit, a suit is not only made to fit the client, but is designed to the actual patron’s desires and needs. Not even a fragment of material is cut until the tailor has not only the buyer’s proportions, but in addition their tastes and lifestyle. A Brioni suit oftentimes has secret pockets and/or unique flower buttonholes and other extras not found on other suits. Moreover, if need be, a bespoke garment may be stitched wholly by hand. Ultimately, as a result each Brioni bespoke suit is as distinct as its wearer is.
In comparison, a made to measure suit is one that is produced from an established design or pattern. The purchaser has the possibility of picking out the fabrics, however the style and design is not altered. The suit is then made and realigned to fit the client.
Remarkably enough, Brioni manages its own institution of tailoring. All Brioni tailors are required to attend the Brioni School and then spend an additional four years of work at the company before they are allowed to handle any client fabrics.
All Brioni suits, whether they are “made to measure” or are “off the rack” replicate the Brioni resolve for perfection. They always employ the very finest materials, and several items are still hand stitched. Hence, any gentleman who is fortunate enough to own a Brioni can wear the suit with complete confidence. He knows he is donning the very best in men’s fashion.